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ENTERTAINMENT

CONCERT SPOTLIGHT

Frankie Ballard

Friday September 28

Frankie Ballard's rise as an artist comes from the connection he makes through his music and the real emotion it creates with his listeners. Nowhere has that been more evident than in Ballard's breakthrough Top 15 hit, "Helluva Life." Helluva Life is the opener from Sunshine & Whiskey, an album that announces Ballard as one of the genre's most nuanced singers and writers. He first graced the public spotlight with two Top 30 singles, "Tell Me You Get Lonely" and "A Buncha Girls," appearing on the Grand Ole Opry and playing packed arenas opening for Kenny Chesney and on major tours with Taylor Swift and longtime idol, Bob Seger. Ballard says, the album "…represents the beginning of what people will call my sound." It's a mixture of influences. From country classics to blues legends and Southern rock to contemporary sounds, his sound is held together by his artistic personality. Like heroes including Willie Nelson and Hank Jr., Ballard makes everything he touches his own, a result, more than anything, of a decade of honing his craft on stages all over the country. Capturing the essence of his energetic stage shows, Sunshine & Whiskey represents the perfect re-emergence for a singer whose journey reflects all of life's ups and downs.

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